Interesting dichotomy in two of the Super Bowl ads from large US automakers; Chrysler sponsors an inspiring docu-ad by Clint Eastward about America’s spirit and resilience. GM angers Ford by suggesting that a Ford truck driver died because his truck wasn’t as durable as its Silverado. While the legal exchange centered on reliability and safety claims, GM certainly chose the lower road and the frogs falling from the sky at the end added to its bad taste.
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February 07, 2012
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