“Innovation is the process by which we change the world”, Autodesk CEO Carl Bass reminds us in this insightful and thought-provoking Tedx talk. It’s about taking risks and breaking the rules. That’s why innovation is generally not a corporate phenomenon – companies are better at making rules and minimizing risks. Innovation is fundamentally done by individuals, Bass suggests.
Bass discusses about the new rules of innovation. He offers five trends that are affecting innovation:
- The age of access and experience
- Business un-usual
- Digital fabrication
- The rise of information
- Infinite computing
Innovation is happening at unprecedented pace that is going to continue to accelerate because of these trends.
Bass is president and chief executive officer of Autodesk, Inc. Autodesk is the leader in 3D design, engineering and entertainment software. Formerly he was Autodesk's chief operating officer, responsible for worldwide sales, marketing, and product development. Earlier roles included CTO and EVP of product development.