Salesforce.com unveils the next generation of the social enterprise at CLOUDFORCE 2012.
Its new Rypple acquisition will enable companies to engage and align people across their enterprise and in effect create an employee social network that can continuously connect and interface throughout a workforce. In a news release that accompanied today’s glitzy – and social media streamed – announcement at the CLOUDFORCE conference in San Francisco today, the company reports:
“The way people work has changed. It's less hierarchical, and more social and collaborative. But the tools to manage people and process at work were designed before the age of social and mobile cloud computing. They automate antiquated processes, and don't enable companies to transparently manage performance across an employee social network.
Social enterprises and progressive HR leaders are embracing Salesforce Rypple, which focuses on the inherently social nature of performance management. Salesforce Rypple allows companies to engage and align every employee -- to set goals, manage objectives, and provide feedback and recognition -- all from within their employee social network. Designed for users, Salesforce Rypple thoughtfully incorporates badges and other social gaming concepts to keep them engaged.
Thousands of companies including Facebook, LivingSocial and Spotify are already using Salesforce Rypple's web-based social performance management apps to liberate performance management from a once-a-year, top-down process and integrate them into daily work, where they can finally make a meaningful impact on performance.”
While the Release contains plenty of marketing hype, this has the potential of being extremely disruptive – in a positive way – to how we manage workforce engagement and interaction in the future.