Strategy is about setting yourself apart from the competition. It’s not just a matter of being better at what you do - it’s a matter of being different at what you do. Increasingly, market leaders will be those companies that don’t just optimize within an industry, but actually transform it.
This requires executives to think differently about their business and to devise and stake out a unique and valuable strategic position involving a competitively differentiated set of activities that integrate and compound to create a value proposition that is difficult, if not impossible, to imitate. A comprehensive, coherent, integrative and evolving portfolio of initiatives is then required to drive value and long-term performance. This includes a balance of adapting the core business to meet future challenges, shaping the portfolio in an ongoing way to respond to a changing environment, and building the next generation of business growth.