The Route to Sales Excellence
For over 20 years PLAYER MAP has been the sales process of choice for thousands of salespeople and hundreds of companies worldwide.
But sales mastery takes more than a world class methodology. It takes sales professionals with the capability to build enduring client relationships, skillfully position products and services to advantage and out-compete rivals. Recognizing this, PLAYER MAP and Charlesmore Partners International have created a Sales Certification Process to provide a systematic and sustaining route to competitive sales excellence for sales professionals and sales teams.
Based upon the proven principles of PLAYER MAP and best practices of professional development and learning, sales professionals and sales teams engage in an intensive, experientially-rich development process that builds the 10 core competencies of sales excellence.
Sales excellence can be readily validated by the consistent achievement of stretch sales targets set by companies and consistently achieved by the best performers. But to reach this level of achievement and to sustain these results year-on-year takes more than effort, it takes a highly developed skill set.
Over the last two decades we have worked with and studied successful sales people in some of the world’s best and most prestigious companies.
Consistently the most successful sales professionals role model a series of discernible and definable core competencies:
- They excel at sales skills, sales strategy, sales process management, and customer relationship management
- They possess deep market knowledge, strong industry relationships and comprehensive product and/or service knowledge
- They are emotionally intelligent, serve as peer leaders within their own organization and with customers, possess outstanding communications skills and consistently hit their numbers
We’ve codified and distilled these capabilities into their core elements so that we can help sales professionals understand the DNA of sales excellence. From this knowledge base, we have created an engaging, intensive and experientially-rich development process to help guide and catalyze accelerated progression to sales excellence.
PLAYER MAP certification can be earned at three professionally demanding and progressive levels. Each level requires developed and validated competencies in the 10 dimensions of sales excellence. It is a long-term professional journey of competency development and accreditation that is designed to help sales people excel and win more. We also offer a certification process for sales managers charged with orchestrating the development and performance of intact sales teams.
PLAYER MAP certification works for professionally-ambitious individuals, intact sales teams and at enterprise-level. Companies can private label the certification methodologies and embed into their core talent development practices. It can be self-guided, sales manager guided, trusted advisor-guided or PLAYER MAP coach guided and really depends on needs, circumstances and preferences. The intention is to provide a robust and practical development platform to help sales professionals significantly and more rapidly improve their competencies.
For more information contact Edward Ferris or Scott Leland.

