The concept of strategic integration and fit is a vital one to understand and apply in business today for companies to achieve sustainable competitive advantage. Too often we find that companies are not bound together with a common cause, or that energies are channeled to one particular effort to the detriment of other interdependent aspects of their business. This leads to dysfunctional operations, mixed messages, inefficient processes, waste, bureaucracy and poor results.
Business Strategy
May 09, 2009
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